Are Blogs Replacing Web sites? There are Rewards and Problems

Are static internet sites getting replaced with dynamic blogs? For the duration of the past year, numerous marketing and communication execs propose that a craze has begun. And 1 of the best-recognized ad agencies in the place is previously on board. The shift helps make sense for several motives, as we will go over. But 1st, are weblogs actually changing sites?
The look and truly feel of blogs has altered given that their introduction. You may observe static web fashion webpages on nearly each and every website you check out. When taking a nearer search, it becomes very clear blogs are not, in essence, replacing sites. The two are merging and the result is a complete-functioning interaction tool – a much better mousetrap if you will.
Whether you take into account your weblog a “tab” on your internet site or your web site a “tab” on your website – let us confront it, are not they becoming one in the exact same? What is driving the merger?
One particular driving pressure is simplicity another is the modern proliferation and good results of arranged Phrase of Mouth (WOM) marketing campaigns. WOM is crimson very hot and incorporating a website to your net existence is a mandatory step when launching a campaign.
Website Positive aspects
Static net internet pages quickly become stale. Weblogs are dynamic and continue being clean.
Blog software is affordable or free, user welcoming, and application update charges are nominal.
Get in touch with details, portfolios, and related “world wide web design web pages” are effortlessly integrated into blogs
Site discussions build interactions with your clientele and prospective customers
Likely clientele get to know how you consider, as nicely as learn how well you communicate and write.
The quite a few hyperlinks in blogs are favored by look for engines this sort of as Google and Technorati
When professionally taken care of, blogs are superb term of mouth (WOM) advertising resources
Problems Continue being
It is time consuming to post related and persuasive material daily and react to comments
Time invested running a blog will take absent from billable time for support professionals
Overworked and below budgeted marketing departments absence the assets to personnel weblog projects
Site management strategies have to be geared up, and advertising and marketing budgets modified and authorized (i.e., reallocation of site costs to weblog advancement and staffing)
Blogs still have fairly of a “wild west” track record and they are not considered mainstream by most – although the development has started, we’re not there but.
Companies are gradual to alter. Replacing a corporate web site with a website is a tough concept for advertising supervisors to offer management.

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